THE PROBLEM
Where the Work Got Stuck.
The content operation needed a repeatable way to find relevant ideas and coordinate the people producing and distributing videos.
WORKFLOW CASE STUDY
VisualView Media
From Trend Research to a Coordinated Content Pipeline.
Trend research and content production, connected through WhatsApp and Slack.
WHAT WE BUILT
Connect the Steps. Keep People in Control.
- Built an AI agent to monitor brands, competitors and trends on Instagram and TikTok, and identify ideas relevant to client content.
- Connected the research and content-production workflow to teams of clippers through WhatsApp and Slack.
- Routed ideas and production updates to the people preparing and distributing the videos.
Workflow overview, including human review and team handoffs.
THE RESULT
More production capacity
More production capacity and wider reach, with research, content preparation and team handoffs connected in one workflow.
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